The Gift That Keeps On Giving

On this Christmas Day, we at Polaris Custom Awards are thinking about the gift that keeps on giving.

When executives get a deal toy after closing a transaction like an IPO or M&A deal, they keep the deal toy on display, and in doing so, they ensure the deal toy has a long-term, ongoing effect in terms of recognition, incentive, branding and marketing.

When they move to a new job, they take with them all the expertise they’ve accrued - and they also take all the deal toys they’ve collected. Setting up in the new office, they will display their old deal toys proudly - and this means the deal toy has an even longer-lasting, more far-reaching effect than before.

This is among the reasons that marking a successful transaction with a deal toy that is a worthy symbol of what it represents is so important. And it’s why that very idea is at the heart of what Polaris Custom Awards does. Make awards that are worthy symbols of what they represent. It’s our credo, our guiding principle, our Polaris.