Material Meaning

A while back, Architects’ Journal shared a thought-provoking insight from London architect Paul Treacy:

“Physical models can transgress words, languages, still images, and videos. Nothing beats something physical.”

Treacy was talking about architecture, but the same principle applies to business, finance, and real estate deals. Some achievements are too important to be left to a press release or a LinkedIn post. They deserve to be held, displayed, and remembered—in a way that words, images, or video alone never could.

At Polaris, we see this firsthand. A client recently shared architectural renderings of a real estate development they wanted to commemorate. The images were precise, rich with detail. But they wanted more—something real, something that could be held, touched, and displayed as a lasting reminder of what they built.

This is exactly what a deal toy or financial tombstone is meant to do. It isn’t just a keepsake—it’s a tangible, permanent statement of success.

Why Physical Symbols Matter More

There’s a reason we attach so much meaning to physical objects—trophies, heirlooms, artifacts. Studies show that we form stronger emotional connections to physical objects than to digital experiences.

A custom deal toy reinforces success in a way that a headline or an email never will. It serves as:

• A visual reminder of the achievement

• A conversation starter in an office or boardroom

• A tangible brand asset that reinforces corporate identity

For investment bankers, private equity firms, and real estate professionals, these awards become a visible legacy of their biggest deals.

Custom-Made to Tell Your Story

At Polaris, we know that every deal is different. That’s why we don’t do off-the-shelf designs. Every piece we create is custom-made to fit the client, the deal, and the moment being celebrated.

• Some deal markers are bold and intricate, designed to make a statement.

• Others are minimalist and sophisticated, perfectly suited for real estate or M&A.

• Every design is crafted to be on-target, effective, and meaningful.

Real Recognition for Real Achievements

The business world moves fast. Headlines fade, emails get buried, and deals that took months—or years—to close are often reduced to a footnote. But a beautifully designed deal toy remains, serving as a permanent, tangible reminder of what was built, what was earned, and what mattered.

And in a time when everything is virtual, the rarest and most powerful thing you can offer is something real.

Let’s Create Something That Lasts

Polaris specializes in custom deal toys and financial tombstones that capture the essence of every deal. If you want to mark your next success with something as significant as the deal itself, let’s talk.

🔹 Contact Polaris to discuss your project.